This guide will show you how to use Python, Trustpilot reviews, and AI tools like ChatGPT to boost your website’s rankings and stand out from competitors. Whether you’re managing a new website or an established one, this step-by-step process can help you achieve better results.
Understanding the Purpose of This Method
This technique is particularly useful for:
- New websites: It ensures your site ticks all the right boxes from the start.
- Stuck websites: Helps established sites overcome ranking hurdles.
By analyzing reviews, you can identify what customers love about competing businesses and address common pain points, improving your site’s appeal to both users and search engines.
Gather Your Tools
You’ll need the following:
- Trustpilot: To collect reviews of competing businesses.
- Google Colab: A free platform for running Python code.
- Python Script: Use a custom script (available via the tutorial link) for scraping reviews.
- ChatGPT or similar AI tools: To process and extract insights from reviews.
Python Script Below:
!pip install selenium
from selenium import webdriver
from bs4 import BeautifulSoup
import time
import pandas as pd
import requests
from bs4 import BeautifulSoup
# The URL of the Trustpilot page will scrape page 1 by default
url = ‘https://www.trustpilot.com/review/www.mexipass.com’
# Send a GET request to the page
response = requests.get(url)
# Parse the page content using BeautifulSoup
soup = BeautifulSoup(response.text, ‘html.parser’)
# Find all the review blocks using the specific class name from the HTML *
reviews = soup.find_all(‘p’, class_=’typography_body-l__KUYFJ typography_appearance-default__AAY17 typography_color-black__5LYEn’)
# Loop through the reviews and print each one
for review in reviews:
review_text = review.get_text(strip=True)
print(f”Review: {review_text}”)
print(“——“)
Identify and Scrape Reviews
1. Search for Relevant Businesses
- Go to Trustpilot and search for businesses in your niche. For example, if you provide tree pruning services, search for “tree pruning services.”
- Narrow down results to local competitors and focus on businesses with reviews.
Select Reviews to Analyse
- Positive reviews: Highlight what customers appreciate most.
- Negative reviews: Identify common complaints and areas for improvement.
Use Google Colab to Scrape Reviews
- Paste the Trustpilot URL of the selected business into the provided Python script.
- Run the script to extract reviews. This script pulls text data from Trustpilot’s HTML structure and outputs a list of reviews.
- Save reviews to a Word document for further analysis.
Analyse Reviews Using AI
Process Reviews
- Copy the reviews into ChatGPT (or a similar AI tool).
- Ask key questions, such as:
- What do customers like most about the business?
- What do customers want improved?
- What features or services stand out?
Extract Actionable Insights
- Use AI-generated insights to identify unique selling points (USPs) and areas needing attention, such as:
- Professionalism and expertise: Emphasise this on your homepage.
- Efficiency and cleanliness: Highlight these in your marketing materials.
- Customer service issues: Commit to superior customer support with multiple contact options.
Optimise Your Website Content
Key Areas to Address:
- Homepage:
- Showcase USPs identified from competitor reviews.
- Add value-added services, such as guarantees or eco-friendly practices.
- FAQs Section:
- Create FAQs based on common customer concerns and preferences.
- Example FAQ: “How does your team ensure cleanliness after completing a project?”
- Portfolio Page:
- Add a portfolio of work to demonstrate quality and reliability.
Advanced Adjustments for Coders
If you’re familiar with coding, modify the script to:
- Scrape reviews from other platforms like Yelp or Google Reviews.
- Adjust the scraping process for multi-page review sections.
- Customise the analysis to extract additional insights, such as customer demographics or service-specific feedback.
Incorporate Improvements
Finally, implement the changes on your website. Here’s how:
- Update content to reflect professionalism, expertise, and efficiency.
- Emphasise customer satisfaction through testimonials and guarantees.
- Regularly analyse competitors to stay ahead in your niche.
Conclusion
By leveraging customer reviews, Python, and AI tools, you can dramatically improve your website’s performance and SEO rankings. This multi-step process ensures that your website addresses customer needs, highlights your strengths, and resolves common issues. Start implementing these steps today to see measurable results and secure your spot at the top of search rankings.
