How To Connect Custom GPT to Google Search
OpenAI introduced the concept of custom GPT at DevDay in November 2023. This feature allows the creation of tailored chat GPT models that can interact with external data sources, including the internet. The primary focus here is to build an SEO tool that analyzes Google Search Engine Results Pages (SERPs) and provides relevant advice. Prerequisites […]
Navigating the Future of SEO with Semantic Search and User Intent
LSI Keywords have been touted as a method to boost a page’s ranking for specific terms by incorporating them into the content. However, this article clarifies that LSI Keywords, as they are popularly understood in the SEO community, are a myth. LSI or LSI Keywords or Latent Semantic Analysis, as it is called itself, is […]
Case Study: The Impact of Internal Links on SEO Performance
Background In an extensive study focused on the significance of internal linking within SEO strategies, a comprehensive analysis was conducted to explore the nuances that often go unnoticed in the Search Engine Optimization process. Most SEOs may either be following so-called best practices syndicated by established gurus or they may be relying on the toss […]